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Designer: Nigo
The Story: Like new and barely used A Bathing Ape camouflage cross body bag. To the scale of an oversized fanny pack, this cool camo piece blends in and stands out.
….
A Bathing Ape (BAPE) is a Japanese streetwear brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993 Wikipedia. After working as an editor and stylist for Popeye magazine, Nigo borrowed four million yen from an acquaintance and opened his first store, "Nowhere," with Jun Takahashi of Undercover on April 1, 1993.
The brand's name references the 1968 film Planet of the Apes and the Japanese idiom "A Bathing Ape in Lukewarm Water," an ironic nod to the lazy opulence of younger generation Japanese consumers who complacently overindulge. Collaborating with graphic designer Sk8thing, Nigo initially produced just 30 to 50 shirts weekly, selling half and giving half to friends, unintentionally creating the scarcity-driven hype model that defines modern streetwear.
BAPE expanded globally through hip-hop culture, with endorsements from artists like The Notorious B.I.G., and Pharrell Williams. Nigo co-founded Billionaire Boys Club with Pharrell in 2005. Iconic products include the Bapesta sneaker (inspired by Nike's Air Force 1), the signature camo pattern, and the Shark Hoodie with its distinctive military-inspired full-zip hood design.
Designer: Nigo
The Story: Like new and barely used A Bathing Ape camouflage cross body bag. To the scale of an oversized fanny pack, this cool camo piece blends in and stands out.
….
A Bathing Ape (BAPE) is a Japanese streetwear brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993 Wikipedia. After working as an editor and stylist for Popeye magazine, Nigo borrowed four million yen from an acquaintance and opened his first store, "Nowhere," with Jun Takahashi of Undercover on April 1, 1993.
The brand's name references the 1968 film Planet of the Apes and the Japanese idiom "A Bathing Ape in Lukewarm Water," an ironic nod to the lazy opulence of younger generation Japanese consumers who complacently overindulge. Collaborating with graphic designer Sk8thing, Nigo initially produced just 30 to 50 shirts weekly, selling half and giving half to friends, unintentionally creating the scarcity-driven hype model that defines modern streetwear.
BAPE expanded globally through hip-hop culture, with endorsements from artists like The Notorious B.I.G., and Pharrell Williams. Nigo co-founded Billionaire Boys Club with Pharrell in 2005. Iconic products include the Bapesta sneaker (inspired by Nike's Air Force 1), the signature camo pattern, and the Shark Hoodie with its distinctive military-inspired full-zip hood design.